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It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. 5. ForWHAT IS SEO SEO stands for “search engine optimization. Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Off-page SEO includes building backlinks and gaining exposure through various channels, such as news outlets and social media platforms. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. This presentation is an introduction to SEO, or Search Engine Optimization. To get your SEO content strategy off the ground, make a list of topics you’d like your content to address. The Moz Blog. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural," or un-paid ("organic" or "algorithmic"), search results. It is the process of getting organic or unpaid or earned results.