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Co-author and award-winning scholar, professor, and branding consultant Vanitha Swaminathan joins Kevin Lane Keller -- one of the international leaders in the study of strategic brand management and integrated marketing communications, in this 5th Edition. Read chapters 12, 13, 14, and 15. Answered 1 year ago. Our solutions are written by Chegg experts so you can be assured of the highest quality!Access Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION] 5th Edition Chapter 11 Problem 2DQ solution now. Access Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION] 5th Edition Chapter 6 Problem 5DQ solution now. Create profitable brand strategies by building, measuring, and managing brand equity Strategic. Solution. Answered 8 months ago. 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Teams may demonstrate the utility of their portfolio with product mock-ups and develop an abbreviated launch strategy (target marketRequired Text: Strategic Brand Management, 5th Edition, Keller, ISBN 9780134892498 Prerequisites: ECON 200, ECON 201, MKTG 302, Junior standing (60 hours) COURSE DESCRIPTION A firm’s brand name, identity, image and reputation are among its most valuable assets. Step 2. The Digital and eTextbook ISBNs for Strategic Brand Management are 9780135641385, 0135641381 and the print ISBNs are 9780135641385, 0135641381. Save up to 80% versus print by. They make marketing strategies that are unique. Consumers use social media daily. Alternate ISBN: 9780134877952, 9780134878003. Verified. View all 1 summaries of Strategic Brand Management, written by Kevin Lane Keller & Vanitha Swaminathan. G. Published by Pearson (August 14, 2019) © 2020ISBN-13: 9780134892498 ISBN: 0134892496 Authors: Kevin Lane Keller Rent | Buy. 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