Creating custom metrics in GA4 is like having your very own magic wand. g. ”. Unit of measurement Details; Currency: When you select Currency, you must also identify if the custom metric is a cost and/or revenue metric under Data type. In the Collections section, click Edit collection below the collection where you want to add the report. How to Edit a Custom Dimension in GA4. You will get a screen like below with the list of your audiences. #1 Device Selector – In GA4, when you are debugging data sent from a mobile app, you need to select the appropriate device from the ‘Debug Device’ drop-down menu in the DebugView report to filter the data being sent from that specific device, whether it’s an Apple (iOS) or Google (Android) device. 2 min read. GA4 limits you to 50 custom dimensions and 50 custom metrics. In GA4, custom metrics are created differently than in Universal Analytics. Now that you’re sending events to your GA4 account, it’s time to mark specific events as conversions. A custom dimension or metric lets you see the information you collected from an event parameter. You can't use hyphens in the name, but you can use underscores and spaces instead. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. Request a trial of Metric Builder by following these steps. g. November 30, 2022. To be able to view call information in GA4 you need to setup custom dimensions and / or custom metrics. Nominated for Digital Analytics Association Awards for Excellence. Name your calculated field. You can also customize a report and create an exploration to include. In the Event Name field, enter one of Google’s Recommended Events. Looker Studio is a powerful tool for visualizing fully custom dashboards and reports in which we can connect GA4 directly to show analytics data on different fitting charts. To learn more about GA4 Custom metrics, check out this article: GA4 Custom Metrics. From the left menu, access the report library. Under the “Data Display” settings, click on “Custom Definitions. In Google Analytics, click Admin. Reporting – campaign and traffic-source dimensions and metrics become available in the web interface and Reporting API. In Event property, enter the name of the event parameter. No. Data Model. Here we will list the custom dimensions and metrics. Hit the “Explore” button in the left-hand navigation as shown below in red to access Explorations. Distance (Feet,. Today, the GA4 bounce rate is the inverse of something called the engaged session rate (“ engagement. Then, in the GA4 interface, go to “Configure” and click on “Custom definitions. A typical analytics implementation requires many more custom dimensions that custom metrics, particularly at the enterprise level. In UA, you can have only 20 custom metrics and 20 custom dimensions. By analyzing this metric, you can find out how your customers are. Examples of default metrics include: - Average session duration - Engaged sessions -. From here, you’ve got the groundwork to start building custom GA4 dashboards. Follow to steps below to build Custom Audiences in GA4: Audience Configuration. Get the FREE e-book on Google Analytics 4 – GA4 (142 Pages) Download the FREE ebook. The hit above sent two events: a page_view event and a scroll event, both with some custom parameters. We encourage you to focus on getting a feel for the data and reports provided. How to export data from GA4 to Excel using the Reports tab. GA4 is still a raw product. #18 GA4 provides access to far more custom dimensions and custom metrics. Parameter: ‘shipping_info’ // custom dimension; Here is a quick support article on creating custom dimensions and metrics in GA4. Recreate your conversions. Click on the property column to make sure you’ve selected the desired property. In Google Analytics Universal, you can capture custom metrics directly, meaning that you send numeric data with an event or pageview hit explicitly as a custom metric. Then, to create a new event tag: Select Tags > New. Cardinality and system limitsTo add dimensions and metrics to your GA4 report, click on the Add metric button at the bottom of the customization panel. Adding it at the data source level makes it easy to add the new dimension/metrics to a chart and not have to create the dimension/metrics again. Using Custom Metrics to Report on Individual GA4 Conversions in Looker Studio. A list of available metrics will be presented, and you can select the ones you want to include in your report. Let’s verify if our GA4 event parameters are being sent properly. Similar to GA4 custom dimensions, it’s the mapping of an event parameter that determines if it will be treated as a custom metric. We're seeing severe issues with custom dimensions and general UI bugs. It is based on events and parameters; basically, you track every interaction with an event and how you define the details is up to you. Let us suppose a source property is connected to your Google Search Console and Google Ads accounts. Custom dashboards: Creating custom reports and dashboards that suit your specific needs and goals is the major benefit of connecting GA4 with Looker Studio. io for free. In the property column, click on Data Stream, and then Add Streams. This means that if you handle more than one GA4 account, it will help you analyze and understand data better in less time. Learn more. Click on ‘Report Snapshot’ in the reporting menu. You can access the Events report in Google Analytics 4 by following the steps below: Step-1: Navigate to your GA4 property and click on ‘Reports’. Use a custom metric when you want to measure the characteristic of a dimension (whether it is default or custom) that can not be measured by any default metric. Custom Metric – Modal Appear. How To Access Custom Segments in GA4. Step-2: Make sure that the conversion events are already being recorded and reported in your GA4 reports before you move forward. Step 2: Click on ‘ Acquisition ‘. I can change that with my custom events from firebase in dropdown. It is essential to consider certain best practices when implementing them in GA4 to optimise the potential of custom dimensions or metrics. There is also an easier way and it’s recommended if. Open funnel. GA4 proves to be an incredibly valuable tool, offering extensive insights into your website’s performance. . UA properties have a customization menu for options to create dashboards, create custom reports, save existing reports, and create custom alerts. Use the search bar to look for the design type you want to create — for example, infographic, presentation, poster, and more. Next, from. You can't use hyphens in the name, but you can use underscores and spaces instead. Calculated metrics are metrics that combine one or more existing or custom metrics within a mathematical formula to produce a new and potentially more valuable metric. Step-2: Click on ‘Data Streams’ under the ‘Property’ column. Step1: Follow the link mentioned above and select GA4. Adding these new GA4 dimensions and metrics should help. Note: You will need collaborate or edit permissions to create, edit, and share insights. When used correctly, these custom definitions can. Google Ads and attribution. When you see the following screen, click on “ Create. GA4 Changes: ️ Added to GA4. If you are creating custom reports using the Google Analytics Data API v1, update your code to reflect the schema compatibility. Instead, GA4 automatically marks 4 collected mobile app events as conversions. It can take up to 24 hours before custom metrics are processed in Google Analytics. Custom dimensions and metrics require additional. Then, click Submit. Manage accounts, properties, and users. Concluding Thoughts. g. Tools. User Properties vs. There is also a way to have all your reporting. To find a dimension or metric,. In the context of GA4, a custom metric is an event parameter. In the Custom metrics tab, click Create custom metrics. 1. You have the option to create custom channel groups, which let you create your own rule-based categories of web-traffic sources. When you identify the custom metric as a cost and/or revenue metric, you can restrict access to it when you configure user roles that restrict access to cost and/or revenue metrics. Before you begin Recommendations. GA4 is the next generation of analytics. The ‘utm_source_platform’ parameter is used to send the name of the marketing platform which sends traffic to your website when you are using a multi-platform ad network. Step-3: Click on ‘ Data Streams ’ under the ‘ Property ’ column: Step-4: Click on the web data stream for which you want to set up form interaction tracking in GA4: Step-5: Make sure that the ‘ Enhanced Measurement ’ featured is enabled: Step-6: Click on the gear button under ‘Enhanced measurement’ to access the settings menu:New Bounce Rate in GA4. Google Analytics 4. Calculated metrics are metrics that combine one or more existing or custom metrics within a mathematical formula to produce a. In short, custom metrics and dimensions in GA4 are a key element in any GA4 implementation. In Analytics, the ad campaigns, search engines, social networks, and other sources that send users to your property are collectively known as campaigns and traffic sources. The following new GA4 metrics are mostly based on the Engaged Sessions metric, which Google defines as a session that lasts longer than 10 seconds, or had a. When you identify the custom metric as a cost and/or revenue metric, you can restrict access to it when you configure user roles that restrict access to cost and/or revenue metrics. But, if you’d like to know your average pages per session number, you can pull GA data into a spreadsheet and create a custom metric with views and sessions. Tip: get access to the GA4 Demo Account if you don’t have GA4 properties set up yet. While still in beta, this is a small revolution for web and app analytics. To make it easier for you to understand, here are the UA metrics and their GA4 equivalents: Custom reports can be found in the Explorations page. It's time to level up Learn how to create and customize your reports using GA4's powerful features!. The Data API can create reports on registered Custom Dimensions and Custom Metrics. Step-1: Click on the ‘ Explore ’ link from the left-hand side navigation bar in your GA4 property: Step-2: Click on the ‘ Blank ’ exploration report template: Step-3: Name your report ‘Site Search Report’: Step-4: Set the date range to the last 30 days: Step-5: Click on the + button next to ‘ DIMENSIONS ‘:Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. User-Scoped Custom Dimensions . Remember that, in GA4, custom dimensions, and metrics are replaced by. The custom metrics are user-defined metrics in GA4. #11: Event Scoped Custom Metrics. This comprehensive approach will enrich your reporting and enable you to gain deeper insights. In Event Name, enter the name of the event (for example, view_item_list ). The metrics in GA4 can be generally grouped into two categories: Default metrics and custom metrics. Step 3: Click on “Funnel Exploration” report. The parameters populate the following dimensions: Page location (from page_location) Page referrer (from page_referrer) page_location (page URL), page_referrer (previous page URL) Scrolls. Select the Free Form Exploration Template. (Optional) Click +add report tab. You can't use hyphens in the name, but you can use underscores and spaces instead. Almost done! Next up - “Choosing custom metric settings”. Step 1: Query the Metadata API Method with your Property ID. Average Engagement Time. Choose “edit” or “archive”. Step 2: You will see the various explorations templates. Navigate to the “ Resource ” tab and select “ Manage added data sources “. It's up to you to specify the event and parameter name and values. In the Event Name field, enter one of Google’s Recommended Events. Build tailored reports and calculate custom metrics outside of GA4; Create self-updating graphs and dashboards; Try Coupler. Then, to create a new event tag: Select Tags > New. It is essential to verify if everything works. Your website should open in another tab. Use the top bar to search for “landing page” and select the option that. Get this 70 page detailed checklist containing screenshots, step-by-step instructions and links to articles. With GA4, you can measure practically anything, even custom metrics. Besides this method, you can also access the same data using Google Analytics 4 Exploration feature. Edit the copied version of the calculated metric. Google Analytics 4 taps AI to surface insights, enable custom metric tracking, and provide data-driven recommendations. In GA4, the event parameters will start with event_name, and you include other parameters to specify the interaction. Select the GA4 data source by clicking on the edit button. In UA, you must look for the built-in Event Category/Action/Label taxonomy and memorize indexes for custom metrics and dimensions. Google Data Studio is an online data visualization tool for transforming data into actionable reports and interactive, compelling dashboards. Ensure that these custom parameters are seamlessly integrated and available within Looker Studio. Step-3: Now click on ‘Events’. g. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal. 4. Custom Channel Groups are specified in an API report request by the dimension's scope and. Similar to custom dimensions setting a custom metric in GA4 is super easy and intuitive. This is not the case with Universal Analytics. In the "Custom Definitions", you will see a tab for "Calculated Metrics". In the world of GA4, 'events' are the new cool kids on the block. Restricted metrics are available in metric pickers associated with reports (e. Custom dashboards: Creating custom reports and dashboards that suit your specific needs and goals is the major benefit of connecting GA4 with Looker Studio. With the help of unnest and parse for dates or timestamps we can do the trick. For example, you can see the aggregated number of pageviews for all pages in a group. In the row for the custom dimension or metric, click > Archive. To do that, go to GA4 -> Admin -> Custom definitions. I will update this question once we have more information on when this feature can become available. Step-3: Now click on the ‘New audience’ button. Click in the Tag Configuration box, and select Google Analytics: GA4 Event. This is an underlying metric showing you the average time your webpage was in the focus of your user. What about the Unique Pageview metric? According to the GA documentation here, looks like Unique Pageview is no longer. Key differences between custom metrics and calculated metrics. Map your custom dimensions and metrics as follows, according to their scope. In Admin, under Data display, click Custom definitions. Review the list of entities in Analytics (e. The automated migration may create tracking for less important events in GA4 while leaving out others that you rely on in UA. The metrics are replaced by events. T he future of app and web analytics is here: Google announced a new way of measurement in Google Analytics. Metric conditions. For example if a custom metric with parameter name levels_unlocked is registered to a property, the Metadata response will contain. Most. In the row for the custom dimension or metric, click > Archive. What if you want to create an event using parameters that don’t exist yet? More good news from the flexibility-loving people at GA4; you can create those too. Active 1-Day Users, Active 7-Day Users, Active 28-Day Users, Active Users, Event Count. Create a table or graph and select the following: Dimension: Event Name. Examples of default metrics include: - Average session duration - Engaged sessions - Total. The video below shows a report cooked with some of the new plugged fields by the Data Studio data source, from our Google Analytics 4 property. Custom dimensions and metrics are set at the property level in an Analytics account. Custom dimensions and metrics. 2. To learn more about custom metrics in GA4, check out this article: GA4 Custom Metrics TutorialMap Universal Analytics custom events to Google Analytics 4 Only necessary if you have Category/Action/Label events. Step 3: Now click on the ‘New audience’ button. Unfortunately, this won’t help get a phone call event into GA4. Ensure that these custom parameters are seamlessly integrated and available within Looker Studio. The Analytics SDKs and tracking code use these fields when sending campaign and traffic-source data:Custom dimensions and custom metrics are a vital part of GA4 and will influence how you see data within GA4 itself. Another way we can customize GA4 to get a better file download report is to create a custom metric that counts file downloads. Step-3: Click on the name of the data stream for which you want to exclude internal traffic: Step-4: Scroll down your screen and then. Use Explorations to explore your data in depth and answer complex questions about it. So, if you see a data table with 200 rows, its cardinality would be 200. Next, select a parameter in the 'Event parameter' where you will add which data to flow. There are two types of audiences created by default, ‘All Users’ and ‘Purchasers’. Step 1: Open the GA4 – Google Merchandise Store demo property. , can add the metrics to custom reports, but cannot see the metric values in those reports). For example, if you are using GA4 as a data source, then you define a schema by selecting the dimensions and metrics you want to see in your data table. Step 1: Open the GA4 – Google Merchandise Store demo property. We normally suggest either not using GA4 for real analysis or downloading its data elsewhere and doing real analysis using. This will help you collect more specific data for your analysis. This article explains each prefix (or scope) and the type of information you can expect to see based on the scope. Then you add one or more queries to it. Custom metrics increased to 50. Learn more about custom dimensions and metrics. It contains a dozen pre-built reports exploring some of the most useful metrics GA4 offers: Free formManage custom dimensions and metrics: Set up custom dimensions and metrics by defining their names and scope. Custom metrics are a powerful feature in Google Analytics 4 (GA4) that allow users to measure and analyze data that is not captured by default metrics. To find a dimension or metric, click Expand all and search this article (using Ctrl+F or Command+F on your keyboard) or use the GA4 Dimensions & Metrics Explorer to see the dimensions and. Custom Metrics Vs. Each column works in the following way: Placeholder Text: This is the placeholder text found in the template spreadsheet. Step 2: Navigate to the “Explore” section. Click Custom definitions. Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions andAdd a Custom Metric for File Download. If the metric is set, you cannot delete it but only replace it. You can't use hyphens in the name, but you can use underscores and spaces instead. Items dimensions & metrics (GA4) How to query the most important items (product) dimensions and metrics from the GA4 BigQuery export, like item id, item name, item brand, item category, custom item parameters, price, quantity and item revenue. First, Open your GA4 account. Step-1: Log in to your Google Analytics 4 property and click on ‘ Reports ‘. This is considered the broader categorization of Google Analytics 4 metrics, but there’s also a narrower one worth mentioning. Step 4. To learn more about GA4 Custom metrics, check out this article: GA4 Custom Metrics Tutorial. Here’s the custom metric configured in GA4: Step 5: Test and Publish. To create a calculated metric in Google Analytics 4, follow these steps: In the left-hand menu, click “Admin” to access the Admin settings. Make sure you are in the correct account and property. Google Analytics (GA4) is really different. Some marketers love it. Go to your GA4 property view and click on the “Configure” tab. Over 15 years of experience in digital analytics and marketing. Note: In order to see the total ad revenue in your monetization reports, you would need to link your GA4 property with your Google Adsense account. Step 2: Click on create field. Select a view from the View drop-down menu. If you have events in firebase and connection to GA4 then follow this steps to add event in funnel exploration. Restricted metrics are available in metric pickers associated with reports (e. Google Analytics uses this information to populate engagement metrics like User engagement and Average engagement time. In Universal Analytics, content grouping lets you group content into a logical structure, and then view and compare metrics by group name. 9. All you need to know about. Here is an article on custom dimensions and metrics in GA4. What is a Custom Metric in GA4? Custom Metrics are quantities corresponding to events or user settings. Custom dimensions are one of the ways you can personalize it. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. As of today, GA4 supports only 2 scopes for custom dimensions: event scopes and user scopes. Save the report. And. Explore. Event count is an example of a metric that represents the total number of times an event is triggered. In GA4, you can set up 50 event-scoped custom dimensions and 25 user-scoped custom dimensions per property. In this post, we will recreate the metric using GA4 data in Google BigQuery. Step 4: double check if everything is set up correctly. Name the metric. Step-5: An overlay will appear. To create a custom metric in GA4 using a default parameter, start by going to the Custom Definitions report under Configure and selecting Create Custom Metric. Click Configure. Similarly, you can add dimensions by clicking on the Add dimension button. In the context of GA4, a custom metric is an event parameter. 1. Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. Click to remove a metric from the table header. Now they are on default available in GA4 (below) which is great. Custom events, dimensions and metrics. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. Step-2: Now click on ‘Audiences’. In addition to that, GA4 also supports 25 user scoped custom. The native way to get data from GA4 to Excel is by using the new Reports tab. Click on the ‘+’ sign next to dimensions. 5 more Custom Dimensions and Metrics. cta_destination - click path. You can create a (detail or overview) report by going to. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. Step-3: Click on the ‘ Create Custom Dimensions ‘ button: Step-4: Enter a name for your custom dimension. Enter your formula and look for a green checkmark underneath the formula field to ensure that the formula is considered valid by Data Studio. Collection. Under Linked accounts, select Analytics, then the specific account. Step 3: Now click on ‘Analysis Name’ to give a descriptive name to the report. You need more integrations with other platforms. Go under Tab Setting -> STEPS and press edit (the image in the upper right corner of STEPS box) Under Step 1 I currently have first_open. Click Tag Configuration > Google Analytics: GA4 Event. Step-3: Now click on ‘ Traffic Acquisition ‘. In Google Analytics, click Admin. It's about swapping the magnifying glass of Universal Analytics for the telescope of GA4, taking a closer look at individual user behavior, their interactions, and their journeys. As outlined in the article Events in Google Analytic 4 vs Universal Analytics, an essential task in migrating from Universal Analytics to Google Analytics 4 is the translation of your current. By creating custom reports and dashboards, you can focus on the metrics and dimensions that matter most to your business. In the row for the custom dimension or metric, click > Archive. Sign in to Google Analytics. Index (also known as a slot) is a number (a positive integer) used to internally identify and differentiate one custom metric from another in Google Analytics. [GA4] Escopos das dimensões de origem do tráfego; 13 de 20 [GA4] Campanhas e origens de tráfego; 14 de 20 [GA4] Grupo de canais padrão;GA4 gives users the options to select from Automated Events, Recommended Events, and Custom Events – the latter lets you define your own range of parameters, enabling more flexibility when. Compare subsets of data. In this final part, we'll explore segments, dimensions, and metrics, and then walk you through the process of creating a custom report using our own Google Analytics 4 property. Click on the results, then select Create a blank thumbnail to open the editor. Active users is a key metric in GA4, and it’s possible to analyze cohorts like 1-day users, 7-day users,28-day users. 11K. Step 4: Click on ‘Edit’. With just a few clicks, you can conjure up metrics that are specific to your eCommerce store’s needs. Custom metrics are user-defined metrics. Note: we are still waiting for product-scoped custom dimensions and metrics. Use custom metrics. Click Custom definitions. Google Analytics drops four attribution models and adds custom metric combinations. Now it’s time to create a funnel report in Google Analytics 4. Then select the iOS app, Android app, or Web. Chose your created event parameter in the dropdown. However, not every user – and maybe you are one of them – has a need to (solely) do reporting or analysis outside of the GA4 UI. In total, 30 new dimensions and metrics related to ecommerce are now available in. In Metric name, enter a unique name for the new metric. To access the Google Analytics report builder, click the customize report button (looks like a pencil) in the upper-right corner of any. It displays the total number of unique users who interacted with your webpage. Content: Building Blocks of Google Analytics 4; Create Your. Add a dimension of ‘ event name ’. With the Metric Builder, you can create Custom Metrics for Data Sources by adding Dimensions, Filters, and more. Learn more about custom dimensions and metrics. You can now create custom ecommerce reports or edit standard ecommerce reports using these new Google Analytics 4 dimensions and metrics. Since it is the fourth version, it is called GA4. The type you should choose depends on the type of data you want to analyze. Starting with the following screen, fill in your business and website details until you get to “Data Collection. Step 1: Go to Custom Insights in GA4. Next, create and apply our filters to single out individual Conversion goals:Step 2. The third step is different and is described. You can then register strings as custom dimensions and values as custom metrics. Included in the table are limits on the number. Here are just a few examples of custom dimensions: is_newsletter_subscriber; page_brand; is_newsletter_subscriber; custom_sales_region Custom metrics – These are user-specified metrics that are created when you want to measure GA4 dimension attributes that default metrics don’t capture. 5. Select the web property for which you want to set up cross-domain tracking. Increased Parameter Value Character Limit for GA4 360 Customers. How to Properly Configure Custom Dimensions in Google Analytics 4. Users subject to data restrictions can add those metrics, but cannot view the results (e. In GA4, the limit of custom dimensions and metrics increased. 9. ”. cta_text - click text. Choosing custom metric settings. Go to your GA4 Property > Custom Definition settings and create the 4 metrics shown here: Step 3: Publish GTM Web Container & QA. #2 The data threshold is independent of the data sampling. As a continuation of the official launching of Google Analytics 4 and the current development of GA4 data API, Google Data Studio proposes since October a native data source. Use segments to identify subsets of data by dimension, dimension value, metric, and metric value. In the Custom metrics tab, click Create custom metrics. The default reports in Google Analytics help you monitor your key business metrics. How to create a new audience in GA4. Google Analytics 4. You can enter the name of a metric or scroll through the drop-down to select a metric. Click Archive. I open Reports > Library > create new report. Note: Do not send personally identifiable information (e. GA4 is set to replace Universal Analytics, which is the current generation of Google Analytics software used by 86% of websites on the Internet with traffic analysis tools installed. . Choose “Create custom dimensions” and provide a dimension name, scope (event or user), and the exact name of the event used. Step 3: fill in Name, Scope and State (active vs. Integration of Web and App. You can create a (detail or overview) report by going to. It’s time to choose the display settings for your Google Analytics goal completion custom metric. Get Started. Custom dimensions and metrics will help you to meet these requirements. GA4 eCommerce has lots of built-in dimensions and metrics, but these alone won’t meet your needs. In other words, it’s a custom field you can add to your GA4 data to collect additional information not captured by the default dimensions and metrics. In Google Analytics 4, there are three User metrics: Total Users, Active Users, and New Users. In de tabel staan limieten voor het aantal aangepaste dimensies en statistieken dat u maakt voor standaard- en premium property's. Measure anything that isn't captured in GA4's default metrics and dimensions. When you need to report on informatio. Step 2: register the parameter as a custom dimension in GA4. Step 3: From the list, select the audience for which you want to edit/delete the audience trigger by clicking on the three vertical dots. Next, we need to import dimensions and metrics into our exploration. Select ‘Active users’ as your metric – this is equivalent to ‘Users’ in GA4 reporting. Se procurar por "GA4" no Twitter, rapidamente aprenderá que muitos comerciantes estão frustrados e confusos com vários elementos do Google Analytics 4 (e sentem-se como se precisassem de ter um grau avançado em Google Analytics para obter informação básica que em tempos esteve prontamente disponível na Universal. Increased Quota limits – GA4 allows far more custom dimensions and metrics than Universal Analytics. Step 1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ menu. js JavaScript library.