So, you can do SEO, content marketing, competitor research, and social media marketing all from this single tool. Moz is a prominent SEO tool offering free and premium keyword research tools. 38MiB Idiomas Ver todos os 9. Click on the extension icon and it will extract all the SERP results in a new tab from where you can export to CSV. io. . Ubersuggest คืออะไร? Ubersuggest คือ โปรแกรมหา Keyword ใช้สำหรับการทำ SEO หรือ คำค้นหาที่ต้องการทราบจำนวนปริมาณการค้นหา ที่ให้บริการโดย Neil Patel มี. Keyword search volume, CPC and insights for all keywords you search. On the other hand, Ubersuggest, created by an esteemed SEO expert, provides an intuitive interface and caters to marketers of all levels. 5. 1. The Ubersuggest extension will not only provide you with insightful data related to a specific keyword query on Google™ but also on sites like YouTube™, Amazon™ & more. The next box will be Add Keywords to Rank Tracking. SE Ranking has a full set of SEO tools, such as powerful keyword research, rank tracking, site audits, and analysis of your competitors. You’ll also get metrics on each keyword—from how often it is searched (volume), to what it would cost to bid on that keyword (CPC), to how difficult the keyword is from an SEO standpoint (SD). Moz เป็นเครื่องมือที่ชื่อเสียงเรียงนาม ในสาย SEO คงไม่มีใครไม่รู้จัก เพราะเมทริกซ์การวัดค่าของเขาถูกเอาไปใช้ในหลาย ๆ. For example, take a seed keyword like “weight loss”. Nah, itu sebabnya kamu butuh tools untuk mencari keyword yang tepat, salah satunya Ubersuggest. 95 per month, and add-ons like Market Explorer are locked behind a $200 paywall. Ahrefs and Ubersuggest share the same features when it comes to keyword searching, domain ranking, and topic suggestions. Find location-specific long tail keywords for your website! Choose from more than 50k locations 🌍 and get precise local search results for each keyword. The first five organic results account for 67. Create a project so you can track and improve your SEO traffic. Since then the tool has come a long way, in which I. Add to Chrome. 6 million users with online marketing. The Ubersuggest Keywords Generator will take you step-by-step through the process of getting yourself set up for SEO success in Ubersuggest and creating content that ranks. With this tool, not only can you conduct keyword and competitor research, but you can also look at content ideas. No worries! Work on improving your SEO with a free account! Access to all features, just with lower limits. Organize and save your SEO research and content. Your SEO keyword planner options only get better. Getting to Know Your Project Dashboard. SEO Difficulty. Yes!Ubersuggest is a FREE chrome extension and a powerful SEO tool that shows you keywords monthly search volume, CPC & competition data. Yes! Keyword Visualization is one of Ubersuggest’s new keyword discovery tools. Start. SEO tool by Neil Patel. ago. Author: SEO Updated Date: July 26, 2023 Category: Tools. Eklendi. Ubersuggest will pull those keywords from your CSV and compile them into the keywords to add to the project box. 6 million users with online marketing. UberSuggest: cheapest alternative. Relevancy – even if a keyword meets the above 3 points, you have to make sure the keyword is relevant to your business. Ubersuggest, my SEO tool that has over 50,000 users, is one great option. com for Firefox. SEO tool by Neil Patel. Here are some of the metrics and insights you’ll gain access to:Ubersuggest - SEO and Keyword Discovery. Except. Professional – $145/month: Offers 15,000 credits per month and 2 user seats. Works with Google, YouTube and Amazon. 3. Ubersuggest是一款免费的Chrome扩展程序、强大的SEO工具，为您显示关键词每月搜索量、CPC以及竞争对手数据。. Ubersuggest makes a popular dofollow link checker tool you can try for free. Ubersuggest is famed blogger Neil Patel’s SEO tool. Ubersuggest is a competitive keyword research tool with a user-friendly interface. UberSuggest is very helpful for monitoring your website, landing page, and blog SEO performance. Keyword search volume, CPC and insights for all keywords you search. Every keyword has a SD(SEO Difficulty) assigned to it. N/A. Note that the new discovered keywords can also be used for SEO purposes, or for other advertising platforms like Facebook Ads or Microsoft Ads. Ubersuggest คืออะไร? ทำไมถึงเป็นตัวช่วยสำคัญในการทำ SEO! Keyword คือ หนึ่งในตัวช่วยที่จะพาให้หน้าเพจ SEO ของคุณไต่อันดับไปอยู่หน้าแรก ๆ ของ Search engine results ได้ ซึ่ง. The Ubersuggest. Yes! SEO tool by Neil Patel. The keyword analysis and competitor research features provide invaluable insights that have significantly enhanced my SEO strategy. Harga Ubersuggest. Ubersuggest offers more features, whereas SEMrush is more in-dept. Best of all, the tool is free and its data is actually pulled straight from Google Keyword Planner and Google Suggest without the need to log in. market share, we won’t focus on it in this article as we explore popular and. When he bought the “Ubersuggest” tool on February 13, 2017, for $120,000 dollars, he decided to test it to find if he could easily get visitors from a non-content marketing tool or. Ubersuggest searches by volume, SEO competition metrics,CPC, Negative keyword search and Related/lateral search. SEO tool by Neil Patel. While both Semrush and Ubersuggest offer rank tracking features, Semrush stands out as the better option. That’s why it’s important to find tools that do both well—tools like Ubersuggest, which can help you uncover valuable keywords and search phrases as well as identify the best topics and phrases to use in your content at all stages of the creation process, so you can make sure your content is aimed at exactly the right audience. WordStream’s free keyword research tool is intended as a complementary tool to Google’s keyword planner. 271. Ubersuggest is a great, cheaper alternative to the likes of Semrush and Moz, offering both a free and significantly cheaper paid plan. A subscription here is comparable to Compete, at $199. 3. Whenever you search for anything in Google, you’ll have access to SEO metrics related to your search phrase. 1. 1 Quick overview. Overall: UberSuggest is a comprehensive SEO tool that offers a variety of features for keyword research, SEO analysis, competitor analysis, and content ideas. Ubersuggest actually lets you try the tool for free for a few queries. SEO tool by Neil Patel. Daily Rank Tracking: Find out what changes occur daily in your rankings on desktop and mobile. Ubersuggest คืออะไร. Shows and adds all phrases from "People also search for" to the textarea in top right corner - so you can simply harvest them all. It is a free SEO tool. Get daily status updates on how you are doing. Say goodbye to manual data entry and hello to effortless optimization. So it doesn't have any plans or pricing to choose from. Ad. You can also track your rank daily, do a. The brainchild of online marketing expert Neil Patel, Ubersuggest helps you grow your SEO traffic and find new opportunities to rank higher in SERPs. Analyze the traffic volume. Ubersuggest - SEO and Keyword Discovery: Keyword search volume, CPC and insights for all keywords you search. 3. Enter the keyword phrase for your blog subject matter in the search bar, then click Search. 5 (269 ratings) Extension Tools600,000 users. SEO Search Simulator by Nightwatch. Ubersuggest is an online SEO software that combines keyword discovery, site audits, rank tracking, backlink data, and competitor analysis so you can find gaps in your SEO strategies. 028. Ubersuggest: Ubersuggest is an all-in-one SEO tool developed by Neil Patel, a prominent figure in the digital marketing industry. 273. Ubersuggest es una extensión de Chrome GRATUITA y una poderosa herramienta SEO que te permite saber el volumen de búsqueda mensual de una palabra clave, además de datos de CPC y de competidores en una sola consulta. The user interface makes organizing your keyword research and optimized content easy, and you’ll receive instant alerts about. Keywords for Ubersuggest Questions Ubersuggest outperforms KWFinder in terms of question discovery. Awesome Wordpress themes and plugins collection. Ubersuggest - SEO and Keyword Discovery. 61% U. 9 Top Keyword Research Tools to Up Your SEO Game. Google Trends 16. Our all-in-one suite for SEO research and tracking is built by industry experts. comAHREFS can be used by freelancers as well as agencies. 8. Mozilla Public License 2. The Pro version of Rank Math typically offers additional features and functionalities compared to the free version. 5. The Ubersuggest extension will not only provide you with insightful data related to a specific keyword query on Google™ but also on sites like YouTube™, Amazon™ & more. Agency plan for 40$ a month. Below is the comparison of the starting price and payment method of SE Ranking and Ubersuggest. The Ubersuggest extension will not only provide you with insightful data related to a specific keyword query on Google™ but also on sites like YouTube™, Amazon™ & more. Ubersuggest es una extensión de Chrome GRATUITA y una poderosa herramienta SEO que te permite saber el volumen de búsqueda mensual de una palabra clave, además de datos de CPC y de competidores en una sola consulta. With Ubersuggest, the approach to content with keywords accurate to your content is a game-changer. This is essentially the opposite of paid difficulty. •. Extensive keyword research and discovery Competitor analysis and ad insights Keyword suggestions based on search engines and countries Integration with Google AdWords User-friendly interface and simple data export. You can grab its lifetime deal for just $120 and get access to all its features. 3. Ubersuggest is a comprehensive platform with a wide variety of analytics features all in one place. Added. The tool is designed to help businesses conduct SEO audits, keyword research, and competitor analysis to improve their website’s search engine ranking. 3. 6. Menu tersebut akan memberikan informasi utama berupa: Search Volume: banyaknya pencarian untuk keyword tertentu dalam kurun waktu sebulan terakhir. However, both have their ups and downs. ; Content Marketing. This software offers site audits, rank tracking, backlink analysis, and keyword search tools as key features. io. Whereas, Information related to the payment plans of Ubersuggest is unavailable. Clearscope has barebones keyword discovery data. ”. Ubersuggest is a free Chrome extension tool that packs all the features you need for keyword discovery and search engine optimization. Let's unfurl the SEO map and take a closer look at how keyword research can navigate your website to better visibility and success. WordTracker Keyword Discovery Tool. GetKeywords. Eklendi. 1-1000+ users. Keyword search volume, CPC and insights for all keywords you search. Making sure Ubersuggest is an affordable SEO software option is a top goal of mine. The Similarweb website traffic checker extension is the ideal tool for website owners, marketers, and SEO professionals who want to monitor website ranking, analyze website traffic, and gain insights into their competitors' websites. Keyword volume will also be shown in the results. SEO Tools to Increase Your Traffic. You can see the search volume for any keyword in any country and language over the course of the last 12 months. apps,game. Our exclusive keyword data is compiled and collected from various toolbar browsers and over 200 search engines world wide. 0 was focused on adding domain-level metrics. 3. Ubersuggest is a FREE chrome extension and a powerful SEO tool that shows you keywords monthly search volume, CPC & competition data. Moz Pro offers illuminating metrics and innovative data sets, in-depth keyword research, site audits, competitor data, link profile analysis, customizable reporting, rankings performance tracking, and more. While Ubersuggest is more focused on keyword research and content ideas, it is a more. Keyword search volume, CPC and insights for all keywords you search. It also provides a good overview of SEO performance such as any broken links, monitoring page loading times and being able to. Keyword search volume, CPC and insights for all keywords you search. WriterZen is a pioneer toolset that pulls data from Google keyword and suggestion databases to help generate keywords and topics that. SEO Metrics: Ubersuggest provides a range of. This Chrome extension goes beyond just showing you email addresses. 5. The Ubersuggest extension will not only provide you with insightful data related to a specific keyword query on Google™ but also on sites like YouTube™, Amazon™ & more. So, use these points to guide you toward the ones that fit your sub-brand best. Ubersuggest is a freemium tool, it has 2 different pricing plans, monthly and lifetime. It also allows you to understand your competitors’ SEO strategy and fix. Yes!SEO tool by Neil Patel. Once you’ve entered your seed keyword, take a look at the traffic volume. Ubersuggest - SEO and Keyword Discovery. My suggestion is to install Ubersuggest now and. 2953, and it was published 9 days ago. In the collection " Best Keyword Research Tools 2023 Compared (Free & Paid)" Ahrefs is ranked 1st while Ubersuggest is ranked 7th. Low SEO difficulty – the lower the “SD” or “SEO difficulty” number the easier the keyword is to rank for. Pros: Comprehensive keyword research: UberSuggest provides a variety of keyword suggestions, including long-tail keywords, related keywords, and questions that users search for. Ubersuggest begins at $29 per month, and it even has a free version. 62. Ubersuggest - SEO and Keyword Discovery. Furthermore, If you want to install this Extension, must connect to an internet connection and use Google. Ubersuggest is a robust SEO tool used for keyword research and content ideas which was developed by Neil Patel, a well-known digital marketer and entrepreneur. Masukkan keyword di kolom pencarian Ubersuggest > Tentukan negara/bahasa, > klik. Ubersuggest is one of the most popular SEO and. Nathaniell Brenes. Posted on April 6, 2022. 2. SEO Software. RankBio - SEO & Website Analysis. Keyword Discovery with Ubersuggest. And the pricing plans of Ubersuggest for. SEO training and support, including a step-by-step SEO training course, templates and worksheets designed to help you implement Ubersuggest’s SEO methods, biweekly coaching, a Q and A call from an Ubersuggest team member, and 24/7 email support; 20,000 keyword suggestions per month; Export 2,000 backlinks in a reportTo show you don’t need to commit to premium plans to get used to these tools, we’ve listed the 15 best free keyword research tools below. Allows you to export your keyword lists in various formats, making it easy to integrate them into your preferred SEO tools or content management systems. It is an SEO tool that provides advanced keyword and competitor analysis. [1] The process of keyword research involves brainstorming and the use of keyword research tools. The difficulty of a keyword is determined by variables like domain authority, page authority, and content quality. La plataforma es capaz de sugerir diversas combinaciones de keyword en poco tiempo según la palabra clave que tu hayas introducido en el buscador. On the top of your project dashboard, review Ubersuggest Top SEO Opportunities. Ask Ubersuggest to reveal keywords with SEO difficulty of less than 60. Whether you’re writing blog posts or trying to emulate your competitor’s success, UberSuggest has the tools to help you on your way. Ubersuggest didirikan dan dikembangkan oleh. 5. Ahrefs dominates with an overall user/editors rating of 4. Ubersuggest - SEO＆キーワードの発見 から、お客様のデータの収集と使用に関する以下の情報が開示されています。詳しくは、当該デベロッパーのプライバシー ポリシーをご確認ください。 Ubersuggest - SEO＆キーワードの発見 では次の情報が収集されています。Without keyword research tools, finding the right terms to incorporate into your blog or online store content to help it rank on search engine results pages (SERPs) would be like throwing darts in a dark room. Learn how to use Ubersuggest, a free and easy-to-use tool, for keyword research in 6 steps. The Ubersuggest extension will not only provide you with insightful data related to a specific keyword query on Google™ but also on sites like YouTube™, Amazon™ & more. Fitur utama dari Ubersuggest adalah pencarian keyword. Just enter a domain URL or seed keyword, set your region preferences, and click ‘Search. It’s an easy-to-use tool that can help you research keywords, analyze competitors, and identify content ideas. These are the 5+ best Ubersuggest alternatives for SEO & PPC campaigns that you can start using. Using this extension is as easy as 1,2,3. Yes! SEO tool by Neil Patel. Ubersuggest is a FREE chrome extension and a powerful SEO tool that shows you keywords monthly search volume, CPC & competition data. Anything you would want in an SEO tool you’ll find here for far less the cost of other premium SEO tools. Moreover, post Panda SEO world, one easy way to maintain authority in your niche is to keep writing a niche-related article. In this chapter, I’ll cover the fundamentals of keyword research. Ubersuggest: An SEO research tool used for finding new keyword and backlink opportunities, and for analyzing your competitors’ keyword strategies. Keyword adalah salah satu kunci keberhasilan strategi content marketing. Works with Google, YouTube and Amazon. ; Digital PR Amplify brand's voice and build credibility. 0. The main differences between Ubersuggest vs SEMrush are: Ubersuggest is a budget-friendly, whereas SEMrush is a bit more expensive option. It might be the best available low-cost alternative to Ahrefs if you're focused on keyword idea. Monitor your SEO health. However, Ubersuggest’s Site Audit goes beyond that by not only helping you identify rich keywords but also offering an extensive list of suggested keywords. ” Takeaways and The Future of Ubersuggest io* This article explained how to use the Ubersuggest Keyword Tool and Traffic Analyzer. Yes! SEO tool by Neil Patel. The ultimate competitive digital intelligence tool — now right from your browser! Visit any competitor's website and get instant data to boost your marketing strategy. You may find more SEO check for the daily updates. It also provides many other important details, such as keyword effectiveness, keyword in anchor and text, and competition. 1. SEO tool by Neil Patel. 60 percent of all the clicks, while results ranking 6 to 10 account for only 3. Download Ubersuggest Charger by - itsuraj. ai is an excellent keyword clustering tool endorsed by many SEO professionals that position its service as “the smartest way to group keywords and classify search intent at scale. Identify and analyze your competitors. Name your keyword list. Install this extension to your Chrome browser 2. Works with Google, YouTube and Amazon. Ubersuggest is a FREE chrome extension and a powerful SEO tool that shows you keywords monthly search volume, CPC & competition data. Ubersuggest doesn’t support. Works with Google, YouTube and Amazon. Ubersuggest is a FREE chrome extension and a powerful SEO tool that shows you keywords monthly search volume, CPC & competition data. See full list on neilpatel. Enter the keyword phrase for your blog subject matter in the search bar, then click Search. 12. User Review of Ubersuggest: 'I use Ubersuggest as a research tool for keywords to use in SEO descriptions for website pages, social media hashtags, topics for blogs and to help with search engine marketing. When done right, SEO keywords can help you rank content, sell more products, and build your brand. So, get ready to supercharge your website with the perfect meld of science and strategy. See trends. The Ubersuggest extension will not only provide you with insightful data related to a specific keyword query on Google™ but also on sites like YouTube™, Amazon™ & more. Consulting Services. Ubersuggest helps you discover new keyword ideas based on the keyword you type in. The first is the Keyword Analysis system. Padahal,. Description from store Ubersuggest is a FREE chrome extension and a powerful SEO tool that shows you keywords monthly search volume, CPC & competition data. The Ubersuggest extension will not only provide you with insightful data related to a specific keyword query on Google™ but also on sites like YouTube™, Amazon™ & more. Takeaways from this post:From NP Digital, Ubersuggest is a free keyword tool that businesses can use for keyword research. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low. Add to Chrome. UberSuggest is a free keyword research tool acquired and refined by Neil Patel. Ubersuggest helps you discover new keyword ideas based on the keyword you type in. Here’s a review of Keyword Insights pricing options: Basic – $58/month: Offers 6,000 credits per month and 1 user seat. Ubersuggest is a FREE chrome extension and a powerful SEO tool that shows you keywords monthly search volume, CPC & competition data. The two also have a seven-day free trial so you can test the waters before diving in. Let’s compare the two. The free version has the following features - ChatGPT Prompt Templates: 200+ optimized prompt templates to help you get the most out of ChatGPT - Instagram Hashtag Generator: Generate the most popular hashtags for Instagram (no. Your keyword phrase should be a specific keyword that. 3/5 stars with 3 reviews and Ubersuggest user/editors rating is 1. 0. The Questions tab will display keywords that users use to search for answers. SEO tool by Neil Patel. ” As you can see, Patel’s tool Ubersuggest io proves this many times over. For example, I used the filters setting to find keywords with a minimum search volume of 400 searches a month and a maximum SEO difficulty of 50. SEMrush tool is focused on search engine optimization, and its toolkit consists of more than 40 different features and reports that reveal how to improve your SEO and marketing strategy overall. Keyword search volume, CPC and insights for all keywords you search. The Ubersuggest extension will not only provide you with insightful data related to a specific keyword query on Google™ but also on sites like YouTube™, Amazon™ & more. In 2018, I promised you I would release a better version of Ubersuggest for free, and I did that. 1. Without opting for a monthly or yearly fee for the application, using a Google account would only let someone work on one project and save a few keyword data. 271. Learn more about results and reviews. To do so, head to the keyword ideas section and type in the keyword you would like to. And, hence, it was logical to mention Semrush on top as one of the best Ubersuggest alternatives. SEMrush dominates with an overall user/editors rating of 4. Keyword search volume, CPC and insights for all keywords you search. Now, we will refine our keywords in order to filter out the least important or irrelevant ones and keep only the. SEO Platform & Account. 5 ( 269 ratings ) Extension Tools 600,000 users Add to Chrome 71 support issues For additional help, check out the. A free APK Downloader for the Google Play application. Step #2: Click “Keyword Ideas” in the Left Sidebar. Brian's Bottom Line. You’ll see a list of other popular keywords that are similar. Yoast SEO. 0. This means if you want traffic, you need to find and. Ubersuggest is a FREE chrome extension and a powerful SEO tool that shows you keywords monthly search volume, CPC & competition data. Dashboard. Keyword Surfer allows you to generate keyword ideas and see search volumes directly in Google search results. Keyword suggestion tool. 154. Add Project. Sometimes this is the most difficult part of the process as many people unfamiliar with keyword competition will select very broad target words such as pizza, hotel, or Los Angeles. This way, you can get a comprehensive list of potential keywords you may want to rank for. The keyword discovery and research module is way more sophisticated than that of Ubersuggest. Organize and save your SEO research and content. It also includes detailed course videos, worksheets and templates, Q&A calls, and email support. ; ASO: App Store Optimization Boost app visibility and downloads. Keyword search volume, CPC and insights for all keywords you search. Ubersuggest Alternatives: 1. This SEO tool functions as a keyword research tool, significantly aiding in the discovery of lucrative keywords with low competition. Then, click the “Search” button and wait for the results to. These include: keyword research; keyword rank trackingThis tool will give you a list of generic and long-tail keywords that you can use for your SEO or PPC marketing campaigns. The first section is a graph that breaks down the search volume over time. 4. The right keywords make sure these B2B buyers see your listings first. Ad. Ubersuggest is beyond basic, it’s barely helpful. From NP Digital, Ubersuggest is a free keyword tool that businesses can use for keyword research. Learn more about results and reviews. It includes keyword research, rank tracker (up to 150 keywords), site audit, and backlink. Ad. The Ubersuggest extension will not only provide you with insightful data related to a specific keyword query on Google™ but also on sites like YouTube™, Amazon™ & more. Keyword Difficulty Score: Ubersuggest provides an effective keyword difficulty score which helps users to identify the keywords with the highest potential for success. Using Ubsersuggest, you can easily identify targeted keywords, and perform competitor research. 5 (259 ratings) Extension Tools500,000 users. In fact, there are tools like Ubersuggest that have the same features — if not more. 9/5 stars with 2 reviews and Ubersuggest user/editors rating is 1. These keywords will also inspire your URLs, titles, and more. Keyword research entails research, analysis, and application of search terms people enter into search engines to gain data insights to help optimize organic traffic or use for marketing purposes. You can create a simple sign-up account that gives you access to a limited set of Semrush’s keyword research, PPC, and content marketing tools. Find out which ones are right for you and your business. It’s definitely worth a try if you want to try alternative websites like Semrush. MozBar. Here are some ways you can take advantage of Ubersuggest: Run SEO site audits for technical SEO feedback:. Believe it or not, I’ve been working on Ubersuggest for almost 3 years now. 1) Paste your keyword data. But our focus here is SEO. Although, I would like to tell you that in order to. The Ubersuggest extension will not only provide you with insightful data related to a specific keyword query on Google™ but also on sites like YouTube™, Amazon™ & more. Ubersuggest akan menampilkan hasil pencarian Anda dan membawa Anda masuk ke menu Keyword Overview. 6 (277) Average rating 3. Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Account & Billing. That’s why investing the time and resources to find the right ones is so critical to business growth. How to Find Out My Competitor's Keywords?From volume, to seasonality, to cost per click data, Ubersuggest keyword tool will show you everything for free' and is a SEO tool in the business & commerce category. Competitive Analysis: Ubersuggest offers a competitive analysis tool that enables users to analyze their competitors’ strategies and. You can generate new content quicker when Ubersuggest generates a keyword opportunity for any of your projects. You can use the. All-In-One Suite of Seo Tools. Easily access key metrics for any site, including visits over time, site. Add columns (optional) with numeric KPIs, and they’re aggregated automatically by the created N-grams. Works with Google, YouTube and Amazon. No worries! Work on improving your SEO with a free account! Access to all features, just with lower limits. Type 'k ' plus a search term into the Omnibox to open UberSuggest in new tab. The basic plan of KWFinder is priced at $29. PPCexpo Keyword Planner. Add up to 50,000 keywords to your favorite keyword source. With the Ubersuggest extension installed, you can get competitive insights on the top 10 results of the SERP, followed by closely related keyword suggestions based on your search term. It is provided in its current version by Neil Patel, an internationally known SEO specialist.