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Digital marketing encompasses a wide array of marketing techniques (such as content marketing, search engine optimization, social media marketing, etc. Search engine marketing (SEM) is a powerful marketing technique that helps make it easier for companies to get discovered on the search engine results page (SERP) and reach a larger consumer base. The search engine giant is also constantly updating its search engine results page to provide a range of helpful content formats, such as Google’s Featured Snippets. Search engines are looking for content that is relevant to the keyword, satisfies. Let’s dive deeper into some basic techniques you can use today to get started with your SEO strategy! 1. Workspace. The 8 Best Search Engines of 2023. But it is often known by the term pay-per-click ads. Your search engine keywords are a valuable, proprietary marketing asset, so treat them that way! Let’s take a look at how the right tools can you help you find the right keywords for search. 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