15. Franchising 5. A licensing agreement is generally less complicated and easier to finalize than a franchise agreement. Technically, the contract binding. Trademark LicensingCompanies which want to establish a retail presence in an overseas market with minimal risk, the licensing and franchising strategy allows another person or business assume the risk on behalf of the company. ) Bringing ideas for business in other countries to new markets. In some cases, it’s either for five years or can be for 20 years. Get Quality Help. Direct strategies include joint ventures and wholly-owned subsidiaries/ greenfield investments (see Table 2). 1. International Business Strategy, Management & the New Realities. International Business: The New Realities, 4e (Cavusgil) Chapter 15 Licensing, Franchising, and Other Contractual Strategies 1) _d. The contractual arrangements ( CA ) mode of entry is in most cases a stepping stone to international production. A modern approach to international business. Study with Quizlet and memorize flashcards containing terms like Contractual Entry Strategies in International Business, Intellectual Property, Intellectual Property Rights and more. Licensing is a type of market entry whereby a company in one country transfers the right of a company in another country to use its unique production processes, patents, trademarks, technological achievements, and other valuable skills for a fee that is established under the contract. Why would a company choose to use a contractual mode of entry rather than an investment mode? Contractual forms of entry (i. D)It is typically characterized as an unstable, short-term entry. Chapter 15. Direct exporting is often considered the default choice for new market entry. Angelica Weiss Chapter 16: Licensing, Franchising, and Other Contractual Strategies Contractual entry strategies in international business: cross-border exchanges where the relationship between the focal firm and its foreign partner is governed by an explicit contract Intellectual property: ideas or works created by individuals or firms, including discoveries and inventions; artistic, musical. Learn. Firstly, licensors can generate additional revenue streams by granting licenses to third parties, enabling them to enter new markets or expand their product offerings without significant investment. In addition to paying an. Chapter 16 - Licensing, Franchising, and Other Contractual Strategies. Table 7. Studying is made a lot easier and more fun with our online flashcards. Licensing refers to a business arrangement, where a company (licensor) sells its intellectual property to another company (licensee), or the right to produce its products, for a specified fee (royalty). Multiple Choice . Franchising. is a contractual agreement whereby one company (the licensor) makes a legally protected asset available to another company (the licensee) in exchange for royalties, license fees, or some other form of compensation. Franchising: Arrangement in which the firm allows u000banother the right to use an entire business system in u000bexchange for fees, royalties or. C)It restricts a firm's ability to expand more rapidly abroad. wholly owned subsidiaries. Learn faster with spaced repetition. develop, and manage the entire franchising network in its market and has the right to subfranchise to other franchisees, assuming the role of local franchisor. B) They are more susceptible to volatility and risk compared to FDI. Licensing is a contractual agreement whereby, in exchange for a royalty or fee, a company gives the right to another company to use a trademark, know-how, or other proprietary technology. External: Operating Enviornment. 15. Introduction to International Business Study Guide Exam 3 – Part 1 Chapter 16: Licensing, Franchising and other Contractual Strategies • What does licensing refer to? An arrangement in which the owner of intellectual property grants another firm the right to use that property for a specified period of time in exchange for royalties or other compensation. 15. An industrial design is intended to ________. Licensing, Franchising and other contractual strategies. Royalties. provides technical specifications to a subcontractor or local manufacturer. Unique aspects of contractual relationships. This part concerns the sale of knowledge rather than the sale of goods—licensing, franchising, management contracts and other similar arrangements. cross border interaction between focal firm and foreign firm governed by a contract. Ask AI New. Exporting, joint ventures, direct investment, licensing, franchising, and other forms of an alliance is duly considered as market entry types. U. 1. Firms can pursue them independently or in conjunction with other entry strategies. firm can pursue individually or in conjunction with other entry strategies 4. 15. Licensing involves granting rights to use intellectual property, while franchising grants rights to use an entire business model. The license agreement permits the use of trademarks, nothing more. 6 Understand other contractual entry strategies. Licensing: Licensing offers several benefits for both the licensor and the licensee. AFM 333 – Ch 16 Licensing, Franchising, and Other Contractual Strategies. International Business: Strategy, Management, and the New RealitiesStudy with Quizlet and memorize flashcards containing terms like contractual entry strategies in IBUS, intellectual property, intellectual property rights and more. patent. In franchise, a franchiser sells a property to the franchisee but controls over the procedures of the business. Learn faster with spaced repetition. Build trust, build interpersonal relationships, get to know each other, build an informal network between the 2 firms managers. Ch. What Are The Types of International Business. Unique aspects of contractual relationships They are governed by a contract that provides the focal firm with moderate level of control over the foreign. A) duty B). Study with Quizlet and memorize flashcards containing terms like contractual entry strategies in international business, intellectual property, intellectual property rights and more. Joint venture iii. Licensing, Franchising and other Contractual Strategies. Match. Other Contractual Entry Strategies Chapter 15 Contractual Entry Strategies There are two common types of contractual entry strategies; 1. Revenues are usually more modest than with other entry strategies. Some of these market entry strategies include exporting, licensing, franchising, partnering, joint ventures, turnkey projects, and greenfield investments. True or false: Transportation costs would have an effect on which entry mode a company uses. Verified Answer for the question: [Solved] Which of the following is TRUE about cross-border contractual relationships? A) It is a more visible strategy than FDI and draws a lot of criticism from the local market. Contractual entry strategies 2. An MNC may move into that mode voluntarily (to test the waters, so to speak) or for purely defensive reasons (to prevent a competitor from entering the market or to preserve sales that otherwise would be lost because of a. c. When considering entering international markets, there are some significant strategic and tactical decisions to be made. Brand owners lease their patents, software, or characters to other companies. Franchising. Chapter 15 Licensing, Franchising and other Contractual Strategies Internatonal Business: Other mark ups and contributions like finance charges, sale of related products etc. Process. When the parties make licensing or franchising agreement, the parties should critically. arrangement in which an independent company is licensed to establish, develop, and manage the entire franchising network in its market and has the right to subfranchise to other franchisees, assuming the role of local franchisor. The present model permits any strategy to be compared with any other strategy. 2. Licensing, Franchising and other Contractual Strategies. Each entry mode has different pros and cons, addressing issues like cost, control, speed to market, legal barriers, and cultural barriers with different degrees of efficiency. Chapter 3 described the approach and methodsUnformatted text preview: 446 Chapter l6 Licensing, Franchising, and Other Contractual Strategies l Include noncompete clauses in employee contracts for all positions to prevent employees from serving competitors for up to three years after leaving the firm. Licensing An arrangement in which the owner of intellectual property grants another firm the right to use that property for a specified period of time in exchange for. However, they enjoy a lot more freedom than franchisees. docx from BUS MISC at Florida State University. Contracts. commercial centers provide the following services: business facilities; translation and clerical services; a commercial library with legal information; and assistance with contracts and export/import arrangements. 5 Contract Manufacturing 7. Licensing, Franchising, and Other Contractual Strategies. A franchisor may not enforce a terminable-at-will contract clause in a jurisdiction that requires good cause to terminate a franchise agreement—even if the franchisee’s attorney actively negotiated the contract and the franchisee is given the sameLearn Licensing, Franchising and other contractual strategies with free interactive flashcards. Learn faster. It is unusual to see a direct comparison between, say, licensing and joint ventures, or between franchising and subcontracting. Your matched tutor provides personalized help according to your question details. Licensing. Typically, franchise agreements require a longer-term commitment from both parties involved, usually ten years or more, while management contracts tend to be shorter-term agreements, usually ranging from one to five years. When a firm allows others to use an entire business system in exchange for compensation, the arrangement is known as ________. Royalties. fAdvantages & Disadvantages of. Franchising makes up 10% of the U. 2. In a very real sense, a licensor and licensee are entering into “a partnership for living well”, ie, the licence willVerified Answer for the question: [Solved] Which of the following is an example of licensing? A) Saks Inc. Therefore, a franchise includes a licence. Zhao et al. Provide dynamic, flexible choice. Study Chapter 16 - Licensing, Franchising and other Contractual Strategies flashcards from Tia-Jane Maggs's class online, or in Brainscape's iPhone or Android app. True Franchising is a variation of licensing strategy in which there is a contract between the parent company franchiser and a franchisee that allows the franchisee to operate a business developed by the franchiser in return for all rights for operations. What is Licensing and Franchising? Licensing is a contractual agreement in which one company provides another company in foreign country access to its patents, trade secrets, or technology in exchange for a fee known as a royalty. As a disclosure, my company is a franchise providing. Licensees "rent" the brand from the owner, but are then expected to use their own expertise, capabilities and resources to innovate, produce, market and sell the. Process. They typically include the exchange of intangibles and services. docx - Chapter 15: Licensing. But the Mouse’s actual 2023 number. 14). Greenfield Strategy v. School Anadolu University; Course Title BUS 1332; Type. Licensing term can be defined as “The method of operating in other country wherein a Firm of one country agrees to permit a company in another country to use the manufacturing, Processing, Trademark & other skill provided by the Licensor”. Franchising is a variation of licensing strategy in which there is a contract between the parent company franchiser. Ch. cross-border exchanges in which the relationship between the focal firm & its foreign partner is governed by an. ) Finding financing for a new business in other countries. On the flip side, potential for revenue growth is more limited because the parent company will only earn a percentage of the earnings from each new store. Learn from your partner (and apply that knowledge within your organization) Study Chapter 5: Entry into Foreign Markets flashcards. accepting a business model for doing a business in a traditional manner. 4. licensing is the limitation placed on licensing agreements. Dispute settlement 4. a. Flashcards. The difference is that the franchiser provides a bundle of services and products to. My Library. Contractual Entry Strategies Contractual entry strategies Two common types of contractual entry strategies are licensing andLicensing. Two Types of Contractual Relationships. Quiz 15: Licensing, Franchising, and Other Contractual Strategies. Verified Answer for the question: [Solved] Which of the following is characteristic of exclusive licensing agreements? A) The licensor is not allowed to interfere with the production or marketing of the licensed asset. • Contractual entry strategies (franchising, licensing, management. Study Licensing, franchising and other contractual strategies (Key Terms) flashcards from Lewis Mellor's class online, or in Brainscape's iPhone or Android app. 8 billion. The equity modes category includes joint ventures and wholly. Licensing •A contractual agreement whereby one company (the licensor) makes an asset. 1-1 BUS 434 Market Entry Licensing, Franchising, and Other Contractual Strategies 1-2 Contractual Relationships • Licensing: An arrangement in which the owner of intellectual property grants another firm the right to use that property for a specified period of time in exchange for royalties or other compensation. Licensing of IPRs is at the heart of a franchise contract. Licensing A contractual agreement whereby one company (the. docx from BUS 417 at Zayed University. An organisation will need to determine their desired level of commitment, flexibility, control, presence and risk when going global, in order to choose the entry mode which best suits their situation. intellectual property. Two Types of Contractual Relationships. Patents provide inventors the right to prevent another person or company from selling or using an invention for up. Multiple Choice . When a firm allows others to use an entire business system in exchange for compensation, the arrangement is known as ________. On the most basic level, the difference between a franchise and a license is the amount of support you can expect to receive. One of the major differences when it comes to franchising vs. Test. 15. According to Franchise Business Review, franchising fees typically range from $25,000-$50,000 on average. , Exporting and foreign direct investing are two common types of contractual entry strategies. -most often begun with export. BUS MISC. Match. Chapter 16 - Licensing, Franchising and other Contractual Strategies. 15. Arrangement in which an independent company is licensed to establish, develop, and manage the entire franchising network in its market and has the right to subfranchise to other franchisees, assuming the role of local franchisor; 6. d. Contractual Entry Modes 3. Key Challenges Faced by the Franchisee is the Decreased Likelihood. c. includes exchange of intangibles and services 3. Patents provide inventors the right to prevent another person or company from selling or using an invention for up. A license is “a contractually transferred right to use a legally protected or unprotected in vention in exchange for a fee or another type of compensation” (Mordhorst 1994, p. and industry leading guides that cover everything from francising principles to vorgeschritten franchise growth strategies. In Licensing agreement and franchise, an overseas-based business will pay you a royalty or commission to use your. Patent licensing is one of the most expensive licensing. Mode Characteristics Advantages Disadvantages. Similar to a licensing agreement, under a franchising Granting rights on an intangible property, like technology or a brand name, to a foreign company for a specified period of time and receiving a royalty in return. 25 “Market entry options”). when the franchisor has been successful domestically because of unique products and advantageous operating procedures and systems. Learn. Franchising is an example of a contractual vertical marketing system. Staffing leverage . A) the licensee B) patent. Match. Internal: Operational. Study with Quizlet and memorize flashcards containing terms like Contractual entry strategies in international business, Intellectual property, Licensing and more. ENTERING AND OPERATING IN INTERNATIONAL MARKETS; 13. Question 74. intellectual property Ideas or works that individuals or firms create, including discoveries and inventions; artistic, musical, and literary works; and words, phrases, symbols, and designs. Cost of Licensing vs. a. They typically include the exchange of intangibles. 3. The principal advantages of international franchising are: (i) Franchising is a beneficial way to. proficient interviews, and industry leading guides that cover everything from franchising basics to advanced franchise growth strategies. Licensing, Franchising, and Other Contractual Strategies. All of the above. Advantages and disadvantages of franchising. Contractual entry strategies in international business are cross-border exchanges in which the relationship between the focal firm and its foreign partner is governed by an explicit contract. Protecting Intellectual Property. Contract manufacturing iv. Learn vocabulary, terms, and more with flashcards, games, and other study tools. 47 I Use contemporary technology to minimize counterfeiting. Pages 6. Study with Quizlet and memorize flashcards containing terms like Contractual Entry Strategies in IB, Intellectual Property, Contractual Entry Strategies and more. It’s crucial to understand the key differences and similarities between these two popular growth strategies. Licensing Agreement: A licensing agreement refers to a written agreement entered into by the contractual owner of a property or activity giving permission to another to use that property or engage. In franchising, the franchisor licenses the. First, mature products in a domestic market might find new growth opportunities overseas. Contractual entry strategies in international business. Co-marketing. Licensing is an arrangement by which the owner of intellectual property grants another firm the right to use that property for a specific time period in exchange for royalties or other compensation. Essentially, it entails selling the rights to conduct a proprietary business to another individual, usually in a specified geographic region. CONTRACTUAL ENTRY STRATEGIES Two common types of contractual entry strategies are licensing and franchising. View Chapter 16 & 17 MAN 3600 from MAN 3600 at Florida State University. management contracts. The license has much stricter restrictions than the franchise. The Franchiser requires the franchisee to make a minimum payment of $500 or more, and. Franchising is a contractual arrangement in which the franchisor provides a franchisee the right to use its name and marketing and operational support in exchange for a fee and, typically, a share of the profits. Franchising. 1 Explain contractual entry strategies. Two Types of Contractual Relationships. 2. Licensees can re-sell the IP at a higher price or manufacture merchandise with the IP on it. governed by a contract that provides the focal firm with moderate level of control over the foreign partner 2. Exporting falls within the broad umbrella of market entry strategies that include a range of approaches to build international markets for your business. Disadvantages of franchising to the franchisee. Disadvantages of licensing. The licensee/franchisee gets immediate brand recognition and may quickly overtake the competition by offering a product or service for which there is existing unmet demand. 1. Several strategies for franchising in East. make it easy for later entrants to win business. Which of the Following is Provided by the Licensor in a Licensing. Franchisers must comply with the same local requirements as other businesses, and the franchise agreements must comply with local contract law, antitrust law, and trademark and licensing laws. Licensing, Franchising, and Other Contractual Strategies 438 Part 5 Functional Area Excellence 464 16. Solved . trademark. Multiple Choice . Doc Preview. Franchising and licensing both offer business opportunities with some of the work already done for you, but that doesn't mean they're exactly the same. chapter 16 licensing, franchising, and other contractual contractual entry strategies in international business: exchanges where the relationship between the. View Homework Help - Week 4 - Subway Case. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Contractual entry strategies in international business are cross-border exchanges in which the relationship between the focal firm and its foreign partner is governed by an. Franchising. Typically include the exchange of intangibles and services. Licensing 2. Focal firm has moderate level of control over the foreign partner. The impact of strategy considerations can most easily be illustrated in a Cournot duopoly setting as displayed in Fig. Click the card to flip 👆. 6 billion in revenues. Licensing is designed to reduce the risks involved in doing business for everyone involved. Test. - As entry strategy, licensing requires neither substantial capital investment nor extensive involvement of licensor in foreign markets. One of the major differences when it comes to franchising vs. Flashcards. Study with Quizlet and memorize flashcards containing terms like Licensing, franchising and other contractual strategies are considered _____ control strategies, Contractual Relationships between a focal firm and a foreign partner are, Intellectual Property refers to. Terms: a. gives an inventor the right to prevent others from using or selling an invention for a fixed period-typically up to 20 years. Licensing, on the other hand, is a form of private contract between parties and. A) bribe government officials to reduce nontariff trade barriers B) have a subjective view of moral and ethical standards C) conduct advance research on the host country's laws on intellectual property D) appoint managers from the. Study Resources. View Chapter 16. Compromises between short-term transactions and long-term solutions. Low control, low local knowledge, potential negative environmental impact of transportation. turnkey contracting. Licensing, Franchising, and Other Contractual Strategies Learning Objectives • Explain contractual entry strategies. 11 “Market Entry Options”). True/False . 2. 1 Explain contractual entry strategies. C) There is no scope to operate an independent. Test. Flashcards. Study Licensing, franchising and other contractual strategies (Key Terms) flashcards from Lewis Mellor's class online, or in Brainscape's iPhone or Android app. Quiz 15: Licensing, Franchising, and Other Contractual Strategies. 5 Explain the advantages and disadvantages of franchising. Verified Answer for the question: [Solved] Which of the following challenges is applicable to the franchisee in a franchising agreement? A) The franchisee must make their own arrangements to acquire initial training and know-how. A. Match. Study with Quizlet and memorize flashcards containing terms like What does a contractual entry strategy in IB mean, Give forms of IP, What are the types of contractual relationships and more. licensing, Strategic alliancesA detailed list of issues pertaining to termination and renewal terms The advantages and disadvantages of franchising are similar to those of licensing. Flashcards. Payment is made only after you have completed your 1-on-1 session and are satisfied with your session. Question 74. Learn. Licensees "rent" the brand from the owner, but are then expected to use their own expertise, capabilities and resources to innovate, produce, market and sell the. Study with Quizlet and memorize flashcards containing terms like In the context of international trade restrictions, offering less-favorable exchange rates to certain importers is a(n) _____. Leasing is especially beneficial to _____. B) It ensures payment from the licensee to the licensor upon receipt of an export shipment. firm. The most common methods firms join international trade are through contractual entry strategies such as direct exporting, franchising, licensing, management contract, contract manufacturing, buying a company, and joint ventures. Solved . View Test Prep - licensing and franchising from ECONOMICS 12 at Xavier Institute Of Management & Research. provides technical specifications to a subcontractor or local manufacturer. Licensing: An arrangement in which the owner of intellectual property grants another firm the right to use that property for a specified period of time in exchange for royalties or other compensation. 3 Licensing 7. For international trade, Foreign market entry modes are the ways in which a company can expand its services into a non-domestic market. On the other hand, franchise agreements allow the use of trademarks, additional intellectual. Verified Answer for the question: [Solved] _____ is the world's leading licensing firm, with $56. Firms need to evaluate their options to choose the entry mode that best suits their strategy and goals. 1 International-Expansion Entry Modes. Which of the following is key to licensing strategy success? Avoidance of barriers for foreign companies doing business. focal firm does everything for business and hands it over to customer after training. 8 Target Market Selection. export restraint b. It can be classified into three major forms-. Contractual Entry Strategies. Match. There are two major types of market entry modes: equity and non-equity. cross-border exchanges where the relationship between the focal firm and its foreign partner is governed by an explicit contract intellectual property ideas or works created by individuals or firms, including discoveries and inventions; artistic, musical, and literary works; and words, phrases, symbols, and designs They are governed by a contract that provides the focal firm with moderate level of control over the foreign partner They typically include the exchange of intangibles and services Firms can pursue them independently or in conjunction with other entry strategies They provide dynamic, flexible choice They often reduce local perceptions of the. contract manufacturing. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright. Study with Quizlet and memorize flashcards containing terms like Contractual Entry Strategies in International Business, Intellectual property, Intellectual Property Rights and more. IB Final review 80% A- / 90% A Chapter 16 Licensing, Franchising, and Other Contractual Strategies o Intellectual Property (IP): refers to ideas or works created by individuals or firms, including discoveries and inventions; artistic, musical, and literary works, and words, phrases, symbols, and designs Creation from the mind Licensing licenses. Franchising is a contractual international market entry mode as a licensing agreement when an organization wants to enter a foreign market quickly with low risk and resource commitment. Cooperative strategies refer to any type of agreement between two or more firms, contractual or otherwise, involving mutual forbearance towards one or more (typically not identical) goals by providing capital, knowledge, technology, managerial talent, and/or other valuable assets under the purview of said firms (Anand & Khanna, 2000; Gulati,. Outline the challenges facing professional service firms when they internationalize. *Granting a right to use property to others. 1. Study with Quizlet and memorize flashcards containing terms like Build-operate-transfer (BOT), contractual entry strategies in international business, Intellectual Property and more. Stage Three: Specify a specific format that is either equity based or contractual (nonequity based). Learn. Solved . Advantages:The commercial center does this by familiarizing U. Study with Quizlet and memorize flashcards containing terms like What does a contractual entry strategy in IB mean, Give forms of IP, What are the types of contractual relationships and more. Our clients are winning for franchising. Multiple Choice . When a firm allows others toIn Malaysia, franchising and licensing are governed under different laws. Study with Quizlet and memorize flashcards containing terms like Contractual entry strategies in international business, Intellectual property, Licensing and more. Ch 16: Licensing, Franchising, and other Contractual Strategies. , patents, trademarks, copyrights) in exchange for a fee or royalty payment. ( True/False ) Question 1Start studying Ch 16: Licensing, Franchising, and other Contractual Strategies. 15. D) strategic decision making. Country Comparatives Guides. contractor supplies managerial know how. Intellectual Property rights – legal claims that protect proprietary assets of firms and indivduals from unauthorized use by other parties III. Study with Quizlet and memorize flashcards containing terms like Licensing, franchising and other contractual strategies are considered _____ control strategies, Contractual Relationships between a focal firm and a foreign partner are, Intellectual Property refers to and more. Intellectual property rights (IPRs) legal claim through which the proprietary assets of firms and individuals are protected from unauthorized use by other parties, monopoly advantage for specified period of time. They often. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket. View BUS 417 . - Governed by a CONTRACT that provides the focal firm a moderate level of control over the foreign partner - Typically involve exchange of INTANGIBLES (intellectual property) and services - Can be pursued independently or with other foreign market entry strategies, such as FDI and exporting Licensing and franchising both offer advantages for the involved parties: The licensee and franchisee both gain a competitive advantage in the market. A) joint ventures B) licensing C) 100-percent ownership D) exporting E) franchising, 2) For Walt Disney. a. Contractual Entry Strategies of Licensing and Franchising: 1. Flashcards. 3 Describe the advantages and disadvantages of licensing. Subscribe to newsletters Subscribe: $29. Study with Quizlet and memorize flashcards containing terms like Contractual entry strategies in international business, Intellectual property, Intellectual property rights and more. The nation lacks the skilled labor and technical know-how to handle such large-scale projects. c. Fast entry, low risk. Flashcards. Contractual entry strategies in int’l business – cross border exchanges where the. Low control, low local knowledge, potential negative environmental impact of transportation. Business format franchising accounts for most of the explosive growth in franchising that has occurred in the past five decades. Markman et al. 1. gives an inventor the right to prevent others from using or selling an invention for a fixed period-typically up to 20 years. Organising for the Strategy. caitlyn_stryker. 8. View Overview. On the other hand, franchising is a business model whereby a company (franchisor) allows another company (franchisee) to use its. 13 8. Contractual entry strategies in international business Click the card to flip 👆 cross-border exchanges in which relationship between the focal firm and its foreign partner is governed by an explicit contract Licensing, Franchising and other Contractual Strategies International Business Strategy, Management. View Any. Two Types of Contractual Entry Strategies • Licensing: An arrangement in which the owner of intellectual property grants another firm the right to use that property for a specified period of time in exchange for royalties or other compensation • Franchising: An arrangement in which the firm allows another the right to use an entire business system. Learn. 1. Several companies get patent their technology and other products that they don’t want anyone else to use without their consent. Post termination issues. Many firms build biotech tags,. 2 ABSTRACT Presently, companies wanting to engage in international trade have a wide pool of choices to choose from. to a foreign partner in exchange for a continuous the firm allows another the right to use an specific products, as well as the rights to distribute. entered China by giving a retail chain in China the authority to use Saks Fifth Avenue name for a flagship department store in Shanghai. Verified Answer for the question: [Solved] Azoo Government Projects (Scenario) The nation of Azoo needs the assistance of a contractor to construct a new bridge and a subway system.