This review will focus on recent aptamer-based developments for the detection of diverse environmental contaminants. Choose keywords, phrases or hashtags that are associated with your monitoring goals. Try for free! Press monitoring can be performed manually, where you or your team manually searches and reviews media sources, or it can be automated using specialized software and tools. The resulting media intelligence is packaged according to client specifications and delivered to those clients. The use of artificial intelligence (AI) to such analysis enables for marketing tasks automation, accuracy. print magazines and newspapers, TV,. This process was done in a manual way. Improving. word of mouth on social media sites spreads gradually over time. 208 UNHCR > USING SOCIAL MEDIA IN COMMUNITY BASED PROTECTION: A GUIDE USING SOCIAL MEDIA IN CBP - CHAPTER 11 MONITORING, EVALUATION AND LEARNING • Performance monitoring: Measures progress towards specific results in relation to a plan. Main features and benefits: Let’s be clear, Trackur doesn’t offer the comprehensive deep dive of the main players – it’s all about social media. S. PR tracking. It should also be mentioned that during the last two monitoring periods, even the traditional media (TV and print media) became more active. Review traditional and online newspapers for. In the 20th century, this resulted in concentrated ownership of media, whereby a handful of media companies reached large scale audiences and dominated communication. Sign in. These boutique agencies can steal share by using insights from the largest data players to produce enhanced services, such as highly tailored, industry. C. On the surface, Altmetric and traditional media monitoring tools seem to provide much the same service; the ability to track, collate and report on online conversations. Further insights can help you leverage those relationships and your knowledge of the media landscape to great effect. Brand24’s social media monitoring feature is one of its hallmarks, as it tracks brand mentions,. Print Media Monitoring. making tweaks as necessary, and monitoring the campaign overall against key performance indicators (KPIs)s. Many people think social media monitoring tools only keep track of what’s posted on Facebook, Twitter, Instagram, etc. Explore the starting prices and features to get a feel for a few of the social media listening tools available to you. Ua. Set a real-time alert in our app to find out every time your brand is mentioned. November 17, 2023. By Chris Drew (PhD) / September 5, 2023. This might mean. Traditional media have a widespread, yet targeted reach. Understanding, monitoring, and measuring social media engagement are key aspects that interest scholars and practitioners who proposed diverse conceptualisations, several indicators and KPIs. Traditional Media Monitoring. It helps you with social media publishing, social reporting, social media inbox, team collaboration, social CRM, and social media monitoring. a. 5 Media Monitoring Tools (That Won’t Break the Bank) Tool #1: Respona. law enforcement and intelligence agencies. Custom media monitoring makes it easy to track and measure traditional, broadcast, social media, and online coverage. We provide you with daily reports of news published about you, your competitors, your industry, and any other keywords you choose, in newspapers, magazines, TVs and radios, online news portals, in. Media monitoring is a critical service that provides relevant and needed media coverage to a variety of industries and organizations. Monitoring and Listening apply to Social and Traditional Media. Timely, two-way communication is the “new normal. Until a few years ago, the consensus was that traditional media (TV, radio, print newspapers) were in steep decline, and digital options were rising. m. , internet news portals) has brought huge change to the way information is conveyed, cannibalizing much of the space of traditional media (e. 1 TV CHANNELS Monitored TV channels allocated a total of nearly 17 hours 25 minutes of the coverage to the IDP-Importance Of Media Monitoring. Media Monitoring: The Ultimate Guide. Integrating traditional media into your media monitoring strategy can provide a more comprehensive and well-rounded view of public sentiment and market trends. Apart from media monitoring service, Meltwater offers comprehensive media analysis: Customizable dashboards to share results with other stakeholders; AI-powered reporting. Not only can you look for your influencers, but you can also see the ones of your competitors! This gives you an opportunity to analyze your. Monitoring the media gives you a better understanding of how the news cycle works, which journalists write about what topics, and the ever changing media landscape. Monitoring the media’s coverage of campaign-related issues is a process called media monitoring. Entry level: $97 per month. You can better target your media message. The traditional information and media literacies education takes place in classrooms, where a set of concepts are introduced and discussed, e. A key part of our media monitoring & analysis service is to go through every relevant publication to see what is being covered about your brand and how it can be augmented. Audience reach answers the question of how many people had the opportunity to consume (i. Mengintegrasikan media tradisional ke dalam strategi media monitoring Anda dapat memberikan pandangan mengenai sentimen publik dan tren pasar yang lebih komprehensif dan menyeluruh. You can use this data to identify and troubleshoot problems with the network. Social media companies have weighed in on the issue of social media monitoring by law enforcement, and some platforms have modified their policies to expressly prohibit their user data fromSocial media monitoring involves tracking brand mentions online for marketing intelligence and research. End date (if applicable): Services: Media Monitoring Online Measurement Dashboard Clipping Book on CD/DVD Clipping Book Print-out. User generated content encourages inquiry and decision-making. 8005. Talk to any PR. Print Media Monitoring. It can be easy to give up on traditional media when it comes to reaching a wider audience. | Audience Intelligence. The new Traditional Security Checklist consolidates all checks into one document and is more granular both in the increased number of checks (151 total versus. Media acts as a mechanism for the prevention and investigation of allegations of violations or malpractice. 4. Birdeye stands out in the realm of online reputation management, tailored to address the complexities of the digital world. As a country’s whose economy is reliant on our oil and gas sector, it’s no surprise that there were over 400 industry mentions for just traditional media alone. Media and Technology in Society. In today’s world, media monitoring must include more than just print, extending to online, broadcast and social media. Media is the principal source of public information, and people's trust in news has been a critical mechanism in social cohesion. Track various traditional or online media channels. After all, its easy to get discouraged when you dont see immediate results. Enclosed is a Request for Quotations (RFQ) for Traditional Media Monitoring Services. Arbitron. Social media has become a significant source of information for U. It’s not a traditional parental control app, but it can't be beat in terms of location monitoring. Brand24. Artificial Intelligence. A. Second, marketers are striving to simplify, streamline and adjust media plans in real-time by using programmatic buying and leaning on agencies for strategy, planning and execution. With very few exceptions,. While BuzzSumo is one of the top tools for content marketing, it can also help you with brand monitoring. Social media has been widely used for health-related purposes, especially during the COVID-19 pandemic. Media acts as a mechanism for the prevention and investigation of allegations of violations or malpractice. Media buying includes purchasing traditional media, such as television, radio, print, and outdoor, as well as digital channels, including websites, social media, streaming services, and apps. Stay informed with access to tens of thousands of media sources nationwide. Introduction Tracking important stories in traditional and social media provides powerful benefits to organizations of all types and sizes. Social media comprises communication websites that facilitate relationship forming between users from diverse backgrounds, resulting in a rich social structure. Marketing KPI scorecard example for social media. It collects data from network traffic. Monitoring tools like Sprout Social let you access a detailed sentiment analysis. It is important for you to know what the media and your community are saying about your organization and its products/services. Social media monitoring and social media listening are terms that have been used interchangeably, but there is a difference. Traditional media are forms of communication that predate the internet-era. 8. and more. The secondary challenge is to optimize the. Next on our list of best media monitoring tools is AgoraPulse. 1. Media monitoring can be done manually, by individuals who review and summarise media content, or it can be done using specialized software that can automatically track and analyse large volumes of media content. The content also must have an audience. That was the era of the. )Social media marketing is difficult. It monitors across all relevant platforms. The complete guide to media monitoring 2021 Edition hide. With the proliferation of media outlets and content, it becomes ever more difficult to do this monitoring effectively. Print media is often the source of the broadcast and online news you see. Discussion of the media's functions within electoral contexts, often focuses on their "watchdog" role: by unfettered scrutiny and discussion of the successes and failures of candidates, governments, and electoral management bodies, the media can inform the public of how. This metric is based on the known circulation, viewership, audience size, and followers of the media outlets or social media users publishing the. Media monitoring tracks relevant activity about a topic, keyword, individual, or brand on selected traditional media channels, including broadcast (TV and radio), print, and online news, and social media channels (such as Twitter, Facebook, and LinkedIn). The Meltwater platform uses a Google Analytics plugin to give you more. Traditional Media Monitoring. At the same time, digital media allows businesses to target. social listening. 1879 – The idea of media monitoring spreads, as Alfred Cherie. With their distinctive nature of being “dynamic, interconnected, egalitarian, and interactive organisms” (Peters et al. Everything is automated and as accurate as possible, through the leaps in advancement in artificial intelligence (AI) and machine learning. On the other hand, new media is distributed and accessed through digital channels, like social media, search engines like Google, or email. 14. These are the techniques of choice in low- and lower-middle-income economies which lack the resources, infrastructure and technical capacity to utilize . Traditional Media Monitoring Assignment. Online media: You’ll need to be very specific with your online media searches as the potential for noise is so great. The convergence of public relations, traditional media and social media is causing lines to be crossed – or at least blurred – and that’s making it nearly impossible to distinguish PR, from traditional media or social media. Case and point: those who all but ignore online newspapers and magazines because “journalism is dying”. Post. What happens on social media platforms easily echoes in traditional media, so it makes sense to have both media monitoring. Meltwater. Traditional media outlets are a great place to start, but don’t forget to consider email newsletters, podcasts, social influencers and more. Trend Hunter emerges as a distinguished player in the media monitoring arena, trusted by notable names like the Chicago Tribune, National Geographic, and VISA for its vast data. Tracking and. Media and influencer targeting software is a public relations tool designed to help companies identify and contact traditional media members, social media influencers, and bloggers who have authority in their given industry. About us. media monitoring. Here’s a look at some of the trends across traditional media in T&T for the month of August. Analyze and develop insights by considering the following questions: What questions are people asking about COVID-19 vaccination? A comprehensive guide to media monitoring + TOOLS. Social media monitoring tools are sentiment analysis tools for tracking and measuring what people are saying (typically) about a company or its products, or any topic across the web’s social media landscape. This is one of the KPI scorecard examples that is focused on marketing activities performed on social media. Burger King. Note: There will be a unified standard covering traditional, online, and social media channels before the end of. We can see an overview of four different social media channels: Facebook, Twitter, Instagram, and YouTube. Go behind the paywall Online, see Print as it appeared, stream TV and Radio within minutes of broadcast and monitor Social content as it’s posted. They would clip the articles and paste them into clip. In recent years, the vast growth of new media (e. 3- Monitoring Capacity — You can see all news that matters to you from the entire media world (web, traditional media, social media platforms), something impossible to do manually. Marketing. 49 €/month with 14-day free trial. Where once. Step 2: Identify relevant keywords. Monitoring and Evaluation ( M&E) is a combined term for the processes set up by organizations such as companies, government agencies, international organisations and NGOs, with the goal of improving their management of outputs, outcomes and impact. Similar trends are evident in number of other. 8. Media monitoring is one way to keep track of the media’s performance on gender. This will inevitably hinder the country’s economic recovery in 2021 and could result in a significant decrease in ad spending, which is the major source of revenue for media broadcasters and publishers. Our clients stay ahead of the competition by staying informed about their industry and the latest mentions of their brands. No matter how great your business or product is, at some point, you. This information is usually described in project documentation, created at the beginning of the development process. Media Monitoring within Election Observation Missions: a n Overview 19 3. Collaborations with influencers can help you reach a bigger audience, improve brand awareness, build trust, etc. TweetDeck. Developing government-led social media strategies, or. Research strategically Being an active media consumer yourself will help you get familiar with the journalists, influencers and organizations creating content relevant to your field. Broadcast Marketing -Television & Radio Channels. Pros & Cons. Traditional media have a widespread, yet targeted reach. Use a broadcast monitoring service to analyse consumer reactions and perceptions about content shared on every channel, from TV stations to burgeoning social media platforms, and even in speech-to-text and closed-caption text scenarios. The three marketing software systems below include social listening in the functionality. The three marketing software systems below include social listening in the functionality. Many media will write about your client or organization and its products/services. Brand24 is a comprehensive tool that gathers in real-time publicly available mentions on social media and from other online channels and analyzes them accurately. It is important for you to know what the media. They also offer full media monitoring that starts at ~$11K per year. television and radio broadcasting and newspapers). Social listening vs. Entry Level Price: $349. Here’s a brief list of tools you can use to measure traditional media channels. Users get a 360-degree view of the media coverage, risk mitigation, and business discovery. It’s a place where you’re going to find the most popular mentions alongside a set of stats: This example does not present any data from social media because we excluded them while creating the project, so it’s only. Cost. Previously the Traditional Security Checklist, consisted of five (5) component sub-checklists that were selected for use based upon the type of review being conducted. On the other hand, social media listening can address your long-term needs by providing valuable insights that will be used for developing and improving strategies or coming up with new campaigns. The list could go on and on – hence why digital overtook traditional media. Delivering What Matters. Mujeeb Riaz_mujeeb. Brand24 is a leading brand monitoring tool that helps measure the buzz around your brand, product, business, or keyword. To excel, monitoring media coverage by journalists to identify those interested in your brand is vital. Audience reach. Circulation Figures. Broadcast Marketing -Television & Radio Channels. The allure of the best media monitoring tools is undeniable, presenting an enticing proposition for any PR professional. DHS/OPS-004 – Publicly Available Social Media Monitoring and Situational Awareness Initiative System of Records Notice (SORN) 6. In the 1950’s with the development of technology, the records of television news began to be watched. 1st Easiest To Use in Media Monitoring software. People had to manually search for articles containing specific topics, and cut and paste them into a dedicated. Online – from global and local sources to blogs and online magazines – millions of articles worldwide in real time. The documents are designed specifically for state, tribal and federal environmental staff, as well as others (including stakeholders, project managers, and decision makers), to gain a working knowledge of best practices for environmental data management ( EDM ). Where once Google alerts, Boolean strings, Twitter alerts, and cuttings services were the only options, now AI has made things more sophisticated. To date, many existing methodologies in this area rely on principles founded in statistical process monitoring. Meltwater. Nielsen Ratings. Social media versus traditional media is just a lot less expensive. Department of Justice’s Office of Justice Programs’ Bureau of Justice Assistance (BJA), debuted the Justice Reinvestment Initiative (JRI) website. 970. Media monitoring is listening to who’s saying what about your brand, your competitors, your industry, and any other topic that’s important to you. Streem delivers comprehensive and realtime media monitoring, insights and reporting across Print, Online, TV, Radio and Social media as-it-happens. AI and social media go hand in hand to improve marketing operations and provide better user experiences. Meltwater is beloved as the perfect solution to PR and social media marketing. Order Essay . Good media monitoring software employs cutting-edge speech-to-text transcription, so you can trust you won’t miss that priceless. For example, if you have 10,000 impressions and you invest $10 in advertising fees, your CPM is 1,000 x $10 / 10,000 = $1 per every 1,000 impressions. Information with regard to urgent issues with a potentially significant impact will require immediate action. 12. The way people consume entertainment has changed dramatically in recent years, thanks to the rise of streaming services. Metric name: Traditional media circulation, reach, and impressions. SCOM MI uses the traditional Ops Console running in the cloud. Media monitoring is also great for finding influencers as part of competitors analysis. Traditional media measurement tools. Once you’re done with browsing your mentions, you can dig deeper into data with the analysis tab. Provides radio ratings, measuring the number of listeners and other metrics. Monitoring and evaluation. Today, the monitoring game is not just about measuring written. James suggests organizing your searches into three categories: online media (includes press releases and blogs), traditional (print, tv and radio), and social media. 1. Both advertising content and earned media content, such as organic mentions – whether positive or negative, are equally critical […] Traditional media can be an effective tool in generating excitement and anticipation around a launch, helping to ensure that customers take notice of the offering and feel compelled to take action. watch a video on their phones compared to watching on a television. Easily search for journalists, monitor news, and build reports. Our team of expert media analysts will take care of everything! Learn more about our media intelligence services →. Social media surveillance refers to the collection and processing of personal data pulled from digital communication platforms, often through automated technology that allows for real-time aggregation, organization, and analysis of large amounts of metadata and content. The race to stay relevant and digitally transform has companies adopting new cloud technologies and development methodologies at a rapid pace. List of 60 of the best media monitoring tools Now that we have an overview of online and press monitoring tools' different categories (free, paid, premium), let's look at the best media monitoring solutions. Media monitoring encompasses tracking print and broadcast media to gain a comprehensive view of the. Media monitoring and analysis service– A firm that aggregates information gathered by traditional and social media content providers, using its software to compile and analyze that information – sometimes further refined by human analysts. Real-time monitoring of feeds from Twitter, Facebook, LinkedIn, Instagram and more than 60,000 global news outlets in 250+ languages in 191. This kind of monitoring includes: 1. For example, restaurants need to know what customers are buzzing about. 9/10. Entry level: $97 per month. Traditional media affords an organization the opportunity to reach a large audience through. Media monitoring provides a competitive edge to PR teams that harness the tools for optimization versus passive tracking. Although much stock has been put into self-published information, curating content is only half of the equation. This allows us to keep our clients informed about their industry and the latest mentions of their brands through tailored daily media reports, supported with long-term storage of all media data, allowing clients to access historical information whenever they need it. For $10/Page 0nly. Mentions, full coverage and shares are fine. Thursday, February 15 2:00 p. Media monitoring software scans selected social and news platforms for mentions of specific keywords and hashtags. Used by publishers and organizations such as the Chicago Tribune, National Geographic and VISA, Trend Hunter is notable for its large datasets and innovative media coverage. As the entertainment industry continues to evolve, here are. We provide you with daily reports of news published about you, your competitors, your industry, and any other keywords you choose, in. 83% of Americans listened to traditional AM/FM radio. Media monitoringservices that tracks your story’s success. Agorapulse is a robust social media planning platform with great social listening and reporting features that top companies like Ogilvy, Confluent Health, and West Virginia University use. For instance, the cost of a single 30-second commercial on this year’s Super Bowl topped $4 million. The top part of the consumption section applies to Azure Monitor core only. Its media monitoring and PR listening tools allow you to track online, broadcast, print, social, and podcast mentions of your company and its competitors. Social media outlets differ from traditional media (e. 2013, p. Explore the starting prices and features to get a feel for a few of the social media listening tools available to you. Keeping up with the story that goes with their brand becomes a huge advantage. With very few exceptions, this 2022 edition covers the same range of metrics we featured in 2021, and the consistency of GWI’s methodology enables us to. Public Group Active 4 years, 1 month ago In today’s day and age, the combination of traditional and new media plays a huge role in growing your business and creating a brand image. In sum, social media change political agenda setting dynamics for three reasons: first, they are a relevant channel for political communication; second, they expand the number and types of actors who can potentially shape the agenda; third, using social media, political actors can potentially reach the broader public via traditional media. Category 1 - Wide scope analytical and reporting tools for all aspects of monitoring customer opinions and campaign effectiveness: Category 2 - Blog based influence assessment tools, designed to gain access to influential customers/commentators: Category 3 - PR and media management tools for reputation management and. Talk to any PR practitioner whose career started before 2000 and they will likely regale you with tales of “clip books”—literal binders full of newspaper and magazine clippings. The term doomscrolling is used to describe the phenomenon of elevated. It monitors all major social media networks, blogs, forums, news sites, and more for up to two years worth of data on campaign buzz, engagement metrics, and reach. Research strategically Being an active media consumer yourself will help you get familiar with the journalists, influencers and organizations creating content relevant to your field. It all began over a hundred years ago, when a Polish newsagent in 1852 decided to offer to read every newspaper and sell only the parts that. Contrary to popular belief, media monitoring has a long history. Research, monitor, and audit your reputation. Talkwalker provides next-gen social listening for marketers, PR professionals, and consumer insights experts. News travels fast these days. Unlock the industry’s most comprehensive media coverage. By using media monitoring, you ensure that all vital content sources—including online, print, broadcast, social, and podcasts—are tracked, and that you are consistently and constantly staying up to date on the coverage that concerns you. Media monitoring is exactly that: keeping an eye on the media and tracking what they say about your clients. Social media offers more control over the message than traditional media. Gain access to tens of thousands of print publications including the top national, regional and local newspapers, trade and consumer magazines, newsletters, trade journals and more. pk. OOH Marketing – Public Transits like Buses and Trains, Billboards, Street Furniture, and Cabs. 3. Traditional Media Monitoring Print Media We cover thousands of titles across the Middle East and North Africa from newspapers to magazines, generating close to 5,000 print. A new generation of digitally native media monitoring firms are quick to embrace automation, advanced analytics and other advances, which threatens to uproot traditional media monitoring firms. Learn more at Amplēo. Product Description. For. While it can be utilized by countless groups – from political think tanks to PR executives – communications teams can use it to gain a better understanding of the effectiveness of their various strategies and campaigns. The past. . The file size must not exceed 30MB. Broadcast Media Mediastow uses speech recognition (translation of spoken word to text) to. g. We don't have enough data from reviews to share who uses this product. This article explores the top. Overview. 281), social media have generated. Inform your strategy and demonstrate the true impact of your PR efforts with curated media briefs and detailed coverage reports. TV, radio, and print are still important sources of news,. e. Mediastow was the first media monitoring and cctv installation Melbourne Company in the Middle East to use OCR-technology. . Traditional Media: Still More Credible and Influential When it comes to monitoring strategy, one of the of the biggest mistakes many organizations make is. From individuals, celebrities, politicians, influencers or companies. Merely monitoring a health outcome does not necessarily improve population health. their engagement efforts are focused on the use of journalists and traditional media. For example, media presence at voting and counting centres is critical to preventing electoral fraud, given that full. Collaborations with influencers can help you reach a bigger audience, improve brand awareness, build trust, etc. This assignment gives you an opportunity to learn how to monitor the traditional media and websitecontent. media monitoring. By subscribing to Nexis Newsdesk™, your company gains access to: Our 40-year news archive. Based on four articles from kevinbondelli. Media monitoring is the practice of listening, watching, and tracking media coverage and conversation about your organization, your industry, your competition,. Other relevant, but less urgent, information can be more gradually incorporated into policies. b. Gather insights from traditional sources. Social media monitoring tools act as a powerful early warning system, alerting brands to potential crises in real time. Study with Quizlet and memorize flashcards containing terms like measuring the average sentiment expressed about a company on social media platforms may not be a good reflection of the company's performance because a) neither of these options b) some industries generate a generally high level of negative posting regardless of their. Traditional media is usually distributed and accessed through channels like television, radio, or print. Some media monitoring services also offer alerts and notifications when specific keywords or phrases are. This metric is based on the known circulation, viewership, audience size, and followers of the media outlets or social media users publishing the content in. Both still play an important role in news, entertainment, and even socialization. It’s another news monitoring tool that covers traditional and digital media. Media Monitoring. Read How PR Professionals Can Use. From individuals, celebrities, politicians, influencers or companies. This goes hand in hand with understanding your social media ROI and the impact of your social team. These tools allow for better social media monitoring and analysis through the provision of vital insights. Talkwater dashboard. )Social media marketing only works if lead generation is your goal. Pros. and most established film studios in the world track the success of a highly anticipated major motion picture in traditional and social media in as close to real. A social media monitoring. 8. Well-suited for large. Which of the following statements about traditional and social media is most accurate?Local traditional media monitoring companies are being reduced to providing support to their younger more agile social listening counterparts. Crisis communication extends beyond social media platforms. Check out this gallery to get inspired in building your own today!. These channels can include traditional media (think newsprint, magazines,. Then the 24-hour news channel arrived in the 1990s and it became incredibly hard to switch off. Online – websites, blogs, online media sites. Many media will write about your client or organization and its products/services. Social media. It monitors across all relevant platforms. , Gurun and Butler 2012 ; Mullainathan and. Empowering Women through Traditional and Emerging Media - April 2006 Buenos Aires. It is often performed using third-party media monitoring and analysis tools. Demonstrate awareness of the social homogenization and social fragmentation that are occurring via modern society’s use of technology and media. Media monitoring is the process of tracking and analyzing what people are saying about your brand, industry, competitors, or topics of interest across different media channels. Talkwalker is a social media search, monitoring and analytics tool. A comprehensive media monitoring tool can trawl for any content relevant to you, your. LexisNexis is the most comprehensive media analysis and news monitoring service on the market. Significance of Traditional and New Media Monitoring in Growing Your Business. EXL Media is a full-service media agency and certified woman-owned business that’s based in Nevada. Time sensitive only—transfer of traditional social media applications to mobile devices to increase immediacy (e. Note that you can substitute this value when computing CPM if you know how many impressions you currently receive. Traditional culture relies on the ability of bacteria to grow and multiply on laboratory media and form visible colonies. Synthesio ($) | Platform that offers global, multilingual monitoring of your brand's reputation, campaign management, influencer tracking, and competitive intelligence. Media monitoring back then consisted of going through all the printed media of the day and cutting out articles, mentioning your brand. In reality, although there are similarities, they are some key differences to note which mean that when used in conjunction, these two tools become a powerful combined resource. Social Media Dashboards. It is a great way to improve and expand. 5. Call back +38 095 075 90 17. See more5 Media Monitoring Tools (That Won’t Break the Bank) Tool #1: Respona. The Global Media Monitoring Project (GMMP) is the largest international study of gender in the news media. This tool allows you to check the search engine results for negative or slanderous content, as. Our 360° Media Monitoring service monitors media worldwide plus more Caribbean publishers and channels than anyone, anywhere. com about developing a traditional media strategy. That said, it still deserves a spot amongst the best media monitoring services because it is a well supported and useful marketing tool. Meltwater. The tool monitors what consumers post on social media platforms such as Facebook, Twitter, Taringa!, Qzone, and VKontakte (VK), as well as on digital forums, blogs, and websites. From content creation and customization to influencer marketing and ad monitoring. 3.